(eBook) (PDF) Public Relations: A Values-Driven Approach, 6th edition
David W. Guth,
Public Relations defines the profession as the management of relationships between an organization and the publics that are important to its success. Outlining common issues, trends, and techniques, the authors help you place the profession within the context of its role in the conduct of a civil society.
Published by Pearson (July 23rd 2021) – Copyright © 2017
Category: Public Relations
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