(eBook) (PDF) Marketing: Real People, Real Choices, 11th edition

Description

Overview

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.

Published by Pearson (September 7th 2021) – Copyright © 2022
ISBN-13: 9780136827757
Subject: Marketing
Category: Principles of Marketing