(eBook) (PDF) Market-Based Management, 6th edition
Roger J. Best
Market-Based Management focuses on marketing performance, profitability and the role marketing strategies play in building the profits of a business. Starting from a focus on metrics and analytics, the text incorporates coverage of the rise of technology in marketing.
Published by Pearson (July 14th 2021) – Copyright © 2013
Category: Marketing Management & Strategy
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