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(eBook) (PDF) Excellence in Business Communication, 13th edition

$19.90

By
Courtland L. Bovee, 
John V. Thill

Category:

Description

Overview

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this 13th Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.Features and benefitsMyLab gives you the tools you need to learn — and to get a better grade Personalized study tools: Show you what you know, what you don’t, and where to spend your time to fill the gaps
Immediate feedback: On assignments and quizzes — and assistance with each problem if you need it — helps you get unstuckThe mobile eText: Lets you learn on your terms, wherever you are

Published by Pearson (September 15th 2020) – Copyright © 2020
ISBN-13: 9780135642788
Subject: Business Communication
Category: Excellence in Business Communication

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Professional Communication in a Digital, Social, Mobile World
  2. Interpersonal Communication Skills
  3. Collaboration and Business Etiquette
  4. Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

  1. Planning Business Messages
  2. Writing Business Messages
  3. Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

  1. Crafting Messages for Digital Channels
  2. Writing Routine and Positive Messages
  3. Writing Negative Messages
  4. Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

  1. Planning Reports and Proposals
  2. Writing and Completing Reports and Proposals
  3. Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

  1. Building Careers and Writing Résumés
  2. Applying and Interviewing for Employment