(eBook) (PDF) Public Relations: Strategies and Tactics, 11th edition

Description

Overview

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. The authors reference landmark studies and time-honored public relations techniques throughout the text.

Published by Pearson (July 14th 2021) – Copyright © 2015
ISBN-13: 9780137534210
Subject: Communication
Category: Public Relations