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$29.90
By
Kenneth E Clow,
Donald E Baack
Overview
Integrated Advertising, Promotion, and Marketing shows how to communicate effectively in business. It highlights integration of all marketing communications and explains how they are produced and transmitted. Topics include advertising and promotions, social media, blogs, messaging, and other marketing tactics.
Published by Pearson (March 8th 2021) – Copyright © 2022
ISBN-13: 9780137344345
Subject: Marketing
Category: Advertising & Selling
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