(eBook) (PDF) Essentials of Marketing Research: A Hands-On Orientation, 1st edition
Manoj K. Malhotra
Essentials of Marketing Research provides an engaging, do-it-yourself approach to marketing research with real-world cases that show how marketing research is conducted. This text gives you a framework for understanding marketing research principles and the relationship between marketing research and management.
Published by Pearson (July 14th 2021) – Copyright © 2015
Category: Marketing Research
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