(eBook) (PDF) Essentials of Entrepreneurship and Small Business Management, 9th edition

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Overview

Essentials of Entrepreneurship and Small Business Management equips you with the tools and critical-thinking skills needed for small business success.

Published by Pearson (September 18th 2020) – Copyright © 2019
ISBN-13: 9780136879664
Subject: Entrepreneurship
Category: Essentials of Entrepreneurship and Small Business Management

SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP

1. The Foundations of Entrepreneurship
2. Ethics and Social Responsibility: Doing the Right Thing
3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model
5. Crafting a Business Plan and Building a Solid Strategic Plan
6. Forms of Business Ownership
7. Buying an Existing Business
8. Franchising and the Entrepreneur

SECTION 3: LAUNCHING THE BUSINESS

9. Building a Powerful Bootstrap Marketing Plan
10. E-Commerce and the Entrepreneur
11. Pricing and Credit Strategies
12. Creating a Successful Financial Plan
13. Managing Cash Flow
14. Choosing the Right Location and Layout

SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

15. Sources of Financing: Equity and Debt
16. Global Aspects of Entrepreneurship
17. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan

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