(eBook) (PDF) Cutlip and Center’s Effective Public Relations, 11th edition

Description

Overview

Cutlip and Center’s Effective Public Relations will serve as a resource that you’ll return to throughout your career. Regarded as the most up-to-date reference in the market, this text features time-tested PR strategies, as well as the latest examples and information on social media and the effects of globalization.

Published by Pearson (July 14th 2021) – Copyright © 2013
ISBN-13: 9780137520978
Subject: Marketing
Category: Public Relations / Marketing