(eBook) (PDF) Basic Marketing Research with Excel, 3rd edition
Alvin C. Burns,
Ronald F. Bush
Basic Marketing Research will help you put market research fundamentals to work. Using an Excel add-in software for data analysis, an integrated case, and experiential learning exercises, you’ll get hands-on with the practical research methods of professional marketers.
Published by Pearson (July 23rd 2021) – Copyright © 2012
Category: Marketing Research
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