(eBook) (PDF) Basic Marketing Research with Excel, 3rd edition

Description

Overview

Basic Marketing Research will help you put market research fundamentals to work. Using an Excel add-in software for data analysis, an integrated case, and experiential learning exercises, you’ll get hands-on with the practical research methods of professional marketers.

Published by Pearson (July 23rd 2021) – Copyright © 2012
ISBN-13: 9780137558704
Subject: Marketing
Category: Marketing Research