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(eBook) (PDF) International Business: The Challenges of Globalization, 9th edition


John J. Wild, 
Kenneth L. Wild




International Business: The Challenges of Globalization uses a cultural framework and real-world examples to help you understand the scope of international business and prepare for your career. The text uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life.The 9th Edition uses a unique organizing framework that helps you to understand how the elements of international business are related. With a focus on employability skills, you will understand how the concepts learned in this course will be relevant to your future. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.

Published by Pearson (September 18th 2020) – Copyright © 2019
ISBN-13: 9780136879879
Subject: Management
Category: International Business